Nike football TV advert directed by Guy Ritchie
Nike football adverts have been pretty impressive over the last few years, always featuring the worlds best players (the best nike sponsored ones anyway) showboating. The one with Cantona a few years ago against hells finest is one that sticks in my mind most but the new one released just days ago really sucked me in.
The ad is filmed from your point of you making your way from a pub side spotted by Arsene Wenger to playing for the Gunners and getting done by the likes of Christiano Ronaldo and Ibrahimovic to finally getting to represent your country. Basically your development from zero to hero which is down to hard work and of course the shiny new Nike boots you are going to buy.
I loved watching this ad as the change in perspective is just different to what Nike have done before and gives a welcome break from all the dross out there.
I urge you to watch the better quality full version at nike.com.
Or if by the time you read this it is gone here is the YouTube version
Genius.
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